Welcome to Eat the Sweets! My name is Jess Germain and on this blog, every week I will be posting what some of my favorite sweets are and why. I will also tell you about certain special occasions that some of those sweets might be especially good for. Then I will look into some of the main marketing aspects of why people might be so attracted to bakeries and just "have" to walk in when they pass by.
I first found my love for sweets when I was in middle school, about eight years ago and ever since then, I have had a dream of opening my own bakery one day. I love to eat and my favorite thing to eat are sweets! So what better to do than open a bakery so I can do what I love all day every day. Every chance I get, l fill the house with baked goods, whether I am making something as simple as chocolate chip cookies or testing out new recipes I find online. Baking is my passion and I cannot wait to fulfill my dream one day!
MY FAVORITE SWEET TO EAT
Out of all the sweets in the world, my all-time favorite sweet to bake and eat is the classic chocolate chip cookie! Very simple, I know, but it just tastes so good and can make any day the best day in just one bite! This sweet could be the perfect gift to bring anywhere you go, whether you are just going to a friend's house, to a family gathering as dessert, or to a holiday party for work! If it is for a holiday or just for fun, there are many ways you could spice up the look! For example, a simple way would be to sprinkle colored jimmies on top of the cookies according to whichever occasion you need the cookies for.
The link below will lead you to a website which includes both the recipe and also the time it takes to bake these cookies! I hope you enjoy! :)
In my opinion, when it comes to selling and advertising baked goods, you should keep your five senses in mind; sight, touch, smell, taste, and sound. The five senses all deal with both marketing your baked good and the psychological standpoint behind why your customers might be attracted to your business.
Sight: People are often persuaded to buy certain products based on what they see, such as vibrant colors or unique designs. When people walk by your bakery and look into the window at the treats staring back at them, the bright colors attract them and make them want to buy your sweets.
Touch: As for touch, when people try your baked goods, they keep in mind the texture of your sweets. If they are too dry or if the icing is too grainy, they will not enjoy them. Some companies sell their products solely on touch, such as pillows or blankets. So you want to make sure you have made your recipes just the right way so that your customers will love the texture and will want to come back for more!
Smell: Smell is an important part to attracting people to your bakery. I know for me, if I'm walking down the street and smell something sweet, I "have" to go into whatever store is smelling so good!
Taste: Obviously, taste is a major part in what makes your bakery succeed. If your customers do not like the taste of your sweets, then you should try looking up some new recipes or special ingredients that will trigger some special taste buds that will make your customers fall in love!
Sound: When people walk by your bakery, they pay attention to things that they might hear, like certain music you are playing or if it's a quiet or loud environment. When people think of bakeries, they think of a cute little place that may possibly be a place to bring school work, or bring a little group of friends, or a place for possible interviews. So when choosing what you want your customers to hear while walking by or sitting inside, you could choose some quiet music that can be likable by almost anyone.