Sunday, October 25, 2015

Blog #4: Oreo Balls

Oreo Balls
Oreo balls is an amazing food that is a great snack and is fun to make!  I personally love making Oreo balls as a dessert to bring to a gathering.  Making Oreo balls is a simple, easy process that doesn't require too many ingredients or an oven.  All you need are Oreos, cream cheese, powdered sugar, and chocolate.  You start by mixing the Oreos, cream cheese, and powdered sugar and roll them into one inch balls.  Then you put melted chocolate around the balls of Oreos.  This is a perfect simple dessert that is easy to make for almost any occasion. 

The link below is the recipe that I use when I go to make Oreo balls. 

Brand Equity
Having great brand equity adds a lot of value to your brand.  Oreo balls itself are not a brand, however, they help give the Oreo brand name equity.  Oreo balls increase the versatility of an Oreo and it is no longer just a simple cookie.  

In creating brand equity, there are a few things you want to consider.  First, you want to try to set a positive brand awareness to your consumers so that they keep coming back and using your product.  Then you want to make sure your product is functional but also has an imaginary side to it.  In this case, Oreos have successfully created positive brand awareness because people were able to get creative with this product by expanding its use and created Oreo balls.  Next, you should take into consideration the thoughts and feelings of your consumers.  You want to make sure that they are having positive thoughts and are loving your product so that they continue to come back to you.  Finally, you want to create a connection with your consumers.  This is a very hard task to complete, but you want to try to create a positive relationship.  With Oreos, they try to create a positive connection with their customers by creating Oreos with different colored fillings depending on the current holiday.  They also give out different recipes that involve the Oreo so that way there are many more uses other than just eating a cookie.  The Oreo balls is a great example for that.  

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